Hot new hot sauce company Hello Peno contacted us to make a splash on their behalf and on a shoestring budget. It was their first venture into content so we kept it simple for them. By focusing on macro shots of their fresh, vibrant ingredients, we were able to capture the essence of the product and evoke a visceral response from their audience's eyes instead of their mouths. We wanted to showcase the passion and personality that goes into every bottle and we did just that by highlighting the intricate details of the ingredients. The brands feedback was that the imagery helped to create a sense of excitement and anticipation among their consumers.